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Marketing & Business Development
UNITS
Small Business Marketing
(BSBSBM403A - Promote the Business)
No business can succeed without marketing. This unit will build your knowledge and understanding of all aspects of the marketing process including market research, marketing strategies and the marketing mix. You will then apply your knowledge and skills to develop a marketing plan for your own business or intended business.
Specific topics include segmenting the market, product life cycle, using market research in a small business, developing a competitive advantage, distribution methods, pricing factors, promotion, selling and designing advertisements that work.
Research Business Opportunities
(BSBSBM301A Research Business Opportunities)
An introductory subject for students not yet in business.
Finding the right business or business opportunity can be difficult. This unit covers searching for business opportunities and investigating whether or not they are likely to be successful. It discusses the different ways to get into small business and looks at the essential management skills required. In the process it asks you to assess your existing skills and examine if you are suited to small business.
Customer Service
(BSBCMN410A Coordinate Implementation of Customer Service Strategies)
Excellent customer service can give your small business a competitive advantage. This unit will enable you to develop effective skills in managing customer relationsin a small business.
Specific topics covered include why businesses lose customers, types of customers, their needs and expectations, establishing service standards, communicating with customers, maintaining smooth internal operations, dealing with difficult customers and customer satisfaction surveys.
Establish Business Networks
(BSBCMN403A Establish Business Networks)
Networking can be an effective, low cost marketing tool for your small business. This unit covers the skills and knowledge required to develop and maintain effective workplace relationships and networks. It covers the activities of communication and representation.
The Specialist Small Business Trainers
| tel: 618 8410 0000 | fax: 618 8410 0633 |
| Email: sbtc@tafesa.edu.au |
TAFE SA Adelaide City Campus
GPO Box 1872 Adelaide SA 5001
